Reaching would be consumers in a B2B capacity is filled with its own unique challenges to say the very least.

Unlike business to consumer sales, B2B if driven by sound and logical decisions and in order to succeed in this sector you must clearly address the pain point you can eliminate for your customers. Pay per click advertising is one of the many ways for you to get that message to your potential clients quickly and affordably.

Integrating various platforms is also essential so below we are going to look at a few of the places you should be reaching out to consumers and how you should do so.

LinkedIn
LinkedIn as you know is the social hub of business professionals and if you were limited to a single site, I would spend my money here. For those of you who do not know, LinkedIn has its own PPC advertising platform that will allow you to target viewers by company, age, and a long list of other criteria. In addition to the paid advertising options, you should also participate in groups where your clients may be interacting. Avoid making a hard sell and focus on just being a great source of information in your niche.

Facebook
Facebook is often overlooked as a B2B marketing tool and I am not sure why. Reaching out to business owners and key decision makers through Facebook can be very effective. The biggest mistake people make on social media is trying to make a hard sell. Just like with LinkedIn, you should focus your efforts on being a resource in your niche. Facebook much like LinkedIn allows you to create user groups and this is a method you should consider. If you can find a common issue within your niche you can build out a large group of people interested in your product or service. Continuing providing them great information and you will see conversions. In addition to using groups, the pay per click options on Facebook will allow you to market your website directly or focus on getting likes to your company page.

Twitter
140 characters and incredibly effective! Twitter is one of the easiest social media platforms to use and it works very well. Those of you crunched for time can certainly appreciate being able to send out a short message and get a ton of traffic in return. Twitter also recently introduced a sponsored tweets option recently which allows you to gain followers and have promoted tweets.

Regardless of whether you already have a following on Twitter or you are just starting out, sharing tweets that take people to laser targeted landing pages in the best way to leverage this micro-blog. In addition to sharing your links, be sure to re-tweet what others have said and interact with your followers whenever possible. Tweeting a least twice per day has shown significant conversion rate increases and you can pre-schedule your tweets with free tools like Tweetdeck.

As you can see, leveraging common platforms will allow you to interact with and gain the trust of your potential B2B clients. Paid advertising and participation options allow social media sites to be effective even for those of you on a limited budget. If you are wishing you made more sales and not using Twitter, LinkedIn, and Facebook, you should start today!
Reaching B2B Consumers through Social Media Platforms